The most meaningful changes we saw in 2018 were the final implementation of Google’s mobile-first indexing and the quality of page speed.
What will happen in 2019?
Here are the topmost golden nuggets to hold in mind for 2019:
YES, your website needs HTTPS .
“But my website doesn’t have any forms and it doesn’t collect information from users.”It does not matter what kind of information is being collected. HTTPS protects more than just form data! HTTPS keeps the headers, URLs, and contents of all transferred pages confidential.
“There’s nothing sensitive on my site anyway.”Just because your website is hosted safely in your account doesn’t mean it won’t travel through boxes and cables controlled by who knows how many corporate and state owned entities. Do you really want someone injecting images, scripts, or ad content onto your page so that it looks like you put them there? Or changing the words on your pages? Or using your website to attack other sites? HTTPS prevents all of it. It guarantees content integrity and the ability to detect tampering. If we encrypt only secret content, then we automatically paint a target on those transmissions. Keep which of your transmissions contain secrets secret by encrypting everything.
“The site is HTTP, but our forms are submitted over HTTPS.”This is as bad as not using any HTTPS at all! All the attacker has to do is change the link or form action to a URL on his/her own server. There’s no way to detect this because it happens over the wire with plain HTTP. Encrypt the WHOLE site and redirect HTTP to HTTPS.
“I can’t afford a certificate.”They’re free.
“HTTPS is difficult to set up and maintain.”It just works if Caddy is your web server. Yes, including certificate renewals. No thought required. For everyone else, HTTPS can still be automated by using a Let’s Encrypt client of your choice.
“Attackers can still impersonate my site, even if I use HTTPS.”As long as your private key stays private, browsers will show warnings if attackers present a mismatched or invalid TLS certificate. And if the attacker does not use HTTPS at all, browsers should mark the impostor page as insecure. To this end, HTTPS guarantees authenticity.
“It works over HTTP just fine.”Until browsers start flagging HTTP pages as insecure. Effective July 2018, Google’s Chrome browser marks non-HTTPS sites as ‘not secure’.
“HTTPS impacts SEO.”You’re right—HTTPS improves it! Switching site URLs improperly may impact your search rankings, but HTTPS actually improves them. Just do the switch properly according to the search engine you’re optimizing for, and everything will be fine.
— HOW TO GET ON HTTPS —The easiest way is through Let’s Encrypt and the Caddy web server, which enables HTTPS for all your sites automatically. There are plenty of other ways to get your site on HTTPS without much trouble.
WordPress has the distinct honor of being a highly configurable Content Management … (CMS), which was originally designed to address the needs of bloggers but eventually evolved into a platform that accommodates plugins and design widgets – adding not only aesthetic value, but also functionality.
There are a lot of premium WP Themes available on the Web designers’ market, including what ThemeForest offers, and it can be extremly difficult to pinpoint the optimum one – especially when people’s needs and business demands are constantly evolving. In addition, technology continues to develop, creating additional themes which better respond to changing user needs.
Here are my 3 TOP picks for the best premium WordPress themes for 2017, categorized and tagged according to their specific and relative fields and yours for grabs! This latest collection of the best WordPress themes will be updated to include some exciting new additions or if I come across some other awesome theme I think belongs to this list.
With over 75 million of websites under its hood and over 55 percent CMS market share, WordPress continues to become the leading content management system on the web this year. The previous year has been great for WordPress users. In 2016, there were 26 successful official WordPress releases and also introduced several astonishing WordPress web trends, such as one-page themes, hamburger menus, etc to give a seamless experience to their end users.
WordPress is getting better and better with every passing year and we still expecting a lot more to come from WordPress in 2017 in terms of new features, improvements, updates and other built-in capabilities. In fact, the co-founder of WordPress, Matt Mullenweg, released his word of speech to give you a glimpse of what we will explore new in WordPress this year.
Matt has clearly stated that the WordPress community is expected to work on the areas where you will get seamless user experience and also bring improvements in core WordPress. There are many other predictions about WordPress that are likely to luster in 2017.
Content marketing is an important aspect of almost all new-age marketing campaigns. With the help of digital content, companies & organizations have been promoting their businesses across the globe and making lots of money.
In fact, content marketing is a process of developing & distributing relevant content consistently to attract the targeted audience and generate leads. Whether you operate a small business or handle big brands, you need to have a proper content marketing strategy.
WordPress is perhaps the best CMS when it comes to the creation and distribution of contents all over the World Wide Web. Content marketing experts use this platform to implement their marketing strategy primarily because of the availability of various Plugins (for content marketing).
Here is a collection of 10 best WordPress plugins that can help you to perform the various tasks of content marketing easily and boost your site’s productivity. Let’s have a look. Continue reading “10 Best WordPress Plugins”
Show your favorite or featured post above all other posts, mark it sticky.
Go to that post and change the Visibility: Public to Visibility: Sticky. Simple and Easy!
Businesses continue to grow and it’s essential for a website and online presence to advance. Patterns change after some time, and in order for your business to stay ahead, your website design requires constant updates to keep up that trend.
However, often sites require full overhauls. Your website design may be outdated, it could perform ineffectively, or preventing your guests from getting to be clients. So how would you know when a site redesign is what your business needs?
Continue reading “What Questions to Ask Before Getting a Website Redesign”
You probably know that one of the most ideal approaches to achieve a following and get more shares on social media networks is to include pictures into your sharing and posting, however NOT just any image will do.
That might’ve worked in the absolute starting point of media incorporation on social, however not any longer. These days you have to invest some genuine effort to guarantee your pictures get seen and shared. It’s a considerable measure of weight to stay dynamic over each social media platform, and it can be difficult to stay aware of the most recent patterns and methods.
What follows are some tips that will help you select and advance the best pictures for social media that will connect with your supporters and unquestionably empower more shares. Continue reading “What to Consider When Selecting a Photo for Social Media”
Most business owners don’t build their own building, they go and lease a space for their office, and they go to Staples for example and buy office furniture, they don’t try to build furniture. It always surprises me that business owners try to build their own website, especially when it’s the first most important and most used marketing tool for most businesses in this day and age.
A website has four to nine seconds to capture someone’s attention. The three main criteria website designers should follow: overall design, structure of content and the functionality of the website.
Do I need a website?
This shouldn’t even be a question. It’s 2016, you need to be where your customers are, and that is online – mobile, tablet and desktop. Continue reading “How Websites Hurt or Help Marketing?”