Checklist: Preparing for a Website Redesign

If a website redesign is in your future or you’re thinking about revamping your current website, this checklist will help pull together all of the important information to maximize your budget and have a website that is optimized to meet your goals.

Decide Between a Full Website Redesign or Website Update and Optimization

REASONS FOR A REDESIGN

Reasons to Optimize

If you checked more boxes in the redesign column, it might be time to consider a redesign. If more boxes are checked in the column for optimization, look for ways to improve upon what you have!

Determine your Timeframe and Budget

What is your Timeframe?  What is your Budget?
Your timeframe and budget may dictate between a complete redesign and a optimization.

Identify Benchmarks from your Current Website

Determine what is working on your current website: What do you like? What do you want to stay the same?

● Determine what is not working on your current website: Where are the problem areas? Have you gotten any negative feedback?

● Look at your analytics tools to get a baseline of the following statistics: Visits, Time on Site, Bounce Rate, Most Visited Pages, & Page Views.

Use the Free Analytics Tool: Google Analytics

● Keywords: Which keywords are you currently getting impressions for?

Use this Free Keywords Tool: Google Webmaster Tools

● Form submissions: How many form submissions are you currently receiving?

Now that you know a little bit about what you need and what you want, get to work on the content of your website.

Develop Personas

❏ Have you developed your personas? Establish details about your target

audience and personas to ensure your marketing efforts hit your target by

completing this Persona Toolkit.

Gather Your Company Branding

❏ Do you have your logo handy?

❏ Are you confident with your branding/style guidelines?

Build Website Navigation

A typical website includes the following pages: Home | About | Services/Products | Blog | Contact

● Review all the pages of your website and determine:

Are there any pages you’d like to add?

Are there any pages you’d like to remove?

Which pages are good, but could use some updating?

❏ Complete a URL mapping worksheet

❏ Complete a website navigation worksheet

Create Content

● Target Keywords

Do some keyword research and list which keywords or phrases you want to focus on.

● What is your Unique Selling Proposition (USP)?

Your USP is what sets you apart from everyone else. Write it down!

This is the first thing people see when coming to your website. It should include:

❏ The need/pain that the visitor has
❏ Why you’re uniquely qualified to solve their problem
❏ How you can solve their problem
❏ What action they should take next

● Do you have things that can show trustworthiness and authority?

❏ Certifications
❏ Awards
❏ Press
❏ Testimonials
❏ Customer reviews
❏ Case studies

Callouts & User Experience

● What action would you like the user to take?

❏ Call your Office
❏ Fill out out a contact form
❏ Sign up for an account
❏ Other

These will be your calls-to-action. There may be 2-4 things that are called out or promoted throughout the site. Each page should have a specific purpose and specific action that you want to the user to take.

Tools & Assets & Inbound Marketing Strategy

These strategies will draw people to your website:

● Have you defined which subjects you are the expert? Y/N

● Will you have a blog? Y/N

● Will you have a newsletter signup? Y/N

● Will you have a social media strategy? Y/N

● Will you create marketing offers and lead magnets? Y/N

❏ eBooks
❏ Toolkits
❏ Checklist
❏ Webinars
❏ Other

Determine the Goals for your Website

● As part of your sales and marketing goals, establish some specific goals for your website. Examples are: Number of Leads, Products Sold, Website Sales, Website Traffic, Form Submissions, Lead Conversions,

Determine the Technical Details

● Domain

What is the login/access to your current website domain?

● Hosting

Where is your current site hosted?

Where will your new site be hosted?

This may be based on: the content management system, the development company, your budget, among other details.

● SSL

❏ Have you switched your website from HTTP to HTTPS?

Google Chrome is rolling out updates for all websites that aren’t HTTPS to mark the page as “Not Secure”.

● Content Management System

❏ Have you received training for your content management system?

A content management system is how you’ll make updates to your website and manage your digital content. A few examples are: Hubspot, WordPress, or eCMS.

Ideas For Your New or Optimized Website

Now that you have a good understanding of what content your website needs to have, it’s time to start the design. Think about design and layout, color scheme, photography vs. graphics, messaging, and event different tools and marketing assets different websites have. Here are a few guidelines for determining what your site will look like:

● Find 3-5 examples of website you like:

a. Some from your industry

b. Some outside of your industry

c. It could be the whole site or parts

● Find 3-5 examples of website you don’t like:

a. This helps your Web Designer know what to stay away from unless there

is a compelling reason not to

● Look at your competitor’s websites:

a. They may be doing some things well

b. See what they aren’t doing as well at and how your website can do better

● Find marketing assets you like:

a. Tools or resources that your visitors want and would provide info for

b. Brainstorm a wishlist of potential ideas and prioritize from there

Website redesign conveys a great deal of technical intrepidity. You need to be on top of evolving trends, and revamp your website in a way that will transpose into weighable outcomes for your business. 

There are many advantages to working with a professional website designer. A good professional website designer should propose a wide variety of services scalable to your needs. If you want your business to reach new heights, contact us for the professional website redesign.

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SEO Trends of 2019: Schema, Search Engines, & Speed

The most meaningful changes we saw in 2018 were the final implementation of Google’s mobile-first indexing and the quality of page speed.

What will happen in 2019?

Here are the topmost golden nuggets to hold in mind for 2019:

Continue reading “SEO Trends of 2019: Schema, Search Engines, & Speed”

Three TOP WordPress Premium Themes for 2017

WordPress has the distinct honor of being a highly configurable Content Management … (CMS), which was originally designed to address the needs of bloggers but eventually evolved into a platform that accommodates plugins and design widgets – adding not only aesthetic value, but also functionality.

There are a lot of premium WP Themes available on the Web designers’ market, including what ThemeForest offers, and it can be extremly difficult to pinpoint the optimum one – especially when people’s needs and business demands are constantly evolving. In addition, technology continues to develop, creating additional themes which better respond to changing user needs.

Here are my 3 TOP picks for the best premium WordPress themes for 2017, categorized and tagged according to their specific and relative fields and yours for grabs! This latest collection of the best WordPress themes will be updated to include some exciting new additions or if I come across some other awesome theme I think belongs to this list.

Continue reading “Three TOP WordPress Premium Themes for 2017”

10 Best WordPress Plugins

Content marketing is an important aspect of almost all new-age marketing campaigns. With the help of digital content, companies & organizations have been promoting their businesses across the globe and making lots of money.

In fact, content marketing is a process of developing & distributing relevant content consistently to attract the targeted audience and generate leads. Whether you operate a small business or handle big brands, you need to have a proper content marketing strategy.

WordPress is perhaps the best CMS when it comes to the creation and distribution of contents all over the World Wide Web. Content marketing experts use this platform to implement their marketing strategy primarily because of the availability of various Plugins (for content marketing).

Here is a collection of 10 best WordPress plugins that can help you to perform the various tasks of content marketing easily and boost your site’s productivity. Let’s have a look. Continue reading “10 Best WordPress Plugins”

What Questions to Ask Before Getting a Website Redesign

business-growth-the-next-step-website-redesignBusinesses continue to grow and it’s essential for a website and online presence to advance. Patterns change after some time, and in order for your business to stay ahead, your website design requires constant updates to keep up that trend.

However, often sites require full overhauls. Your website design may be outdated, it could perform ineffectively, or preventing your guests from getting to be clients. So how would you know when a site redesign is what your business needs?
Continue reading “What Questions to Ask Before Getting a Website Redesign”

How Websites Hurt or Help Marketing?

Most business owners don’t build their own building, they go and lease a space for their office, and they go to Staples for example and buy office furniture, they don’t try to build furniture. It always surprises me that business owners try to build their own website, especially when it’s the first most important and most used marketing tool for most businesses in this day and age.

A website has four to nine seconds to capture someone’s attention. The three main criteria website designers should follow: overall design, structure of content and the functionality of the website.

Do I need a website?

This shouldn’t even be a question. It’s 2016, you need to be where your customers are, and that is online – mobile, tablet and desktop.  Continue reading “How Websites Hurt or Help Marketing?”